Bebe Innova is a distributor of the latest revolutionary child care products in Spain and Portugal. In early 2006, Bebe Innova was founded and has grown 45% year on year to the point that it is now the 4th largest company in Spain of its category.

In 2009, bebeinnova.com was in need of a redevelopment of it’s administration back end as well as a restructuring of information architecture. The site had grown organically over time and had been developed and maintained on an “as needed” basis. It also needed a graphically rich front end that reflected it’s growing status as a top competitor on the national panorama.

The challenge presented to Eden Collective was twofold:

1. To create a site structure that would allow the company to continue to grow it’s catalogue of products over time that could be maintained by employees with a minimal knowledge of HTML.

2. To design a front end & information architecture that appealed to both local vendors (pharmacies) and the general public.

We elected to utilize Movable Type as a CMS that would populate the product catalog because of our familiarity with its theme element structure and the vast possibilities it offered our client of future expansion to other areas of their web presence. Additionally, the WYSWIG editor offered in Movable Type 5 looked to be one of the best of any open source CMS, thus lowering the bar of technical knowledge for whoever would keep up the site when our involvement ended. It also meant we were able to offer a CMS to our client for use at a very low cost.

One of the things that the client wanted on its front page was a jquery slider that would allow visitors to the site to see a graphical representation of the company’s many lines of products. As the graphical assets provided were of low quality or simply nonexistent, we did a specific photo shoot for the client’s products. All the product images on the front page of the website at launch and most of those in the catalog were created by our design team!

From launch (Jan. 2010), bebeinnova.com has experienced a 25% increase in total unique visits. More importantly, whereas visitors used to spend 38 seconds on the page per visit, they now spend more than 2 minutes 30 seconds navigating the site per visit. Almost half of those users go to the catalog and browse the catalog for a majority of their visit to the website. They’ve also seen incredible growth of their group on facebook to the point that they are now deploying their most devoted fans as grassroots salespeople across Spain and Portugal.

“Eden Collective was able to capture our essence and turn it into a successful website that not only looks great but also attracts more people improving all our metrics.” – Jesús Repetto, Founder, Bebe Innova

Responsibilities

Graphic design, user interface design, jQuery and CSS/HTML production, installation and customization of CMS, editorial consulting and copy development.